Foldable Phones Are Unpopular. Why Is Apple Selling One?
Apple said the iPhone Duo reflects years of foldable refinement, with a $1,999 price and software design aimed at a market now seen as established.
- Following the launch of the $1,999 iPhone Duo, Apple CEO John Ternus may release a smaller "iPhone Flip" next year. The Duo's market entry proves the company has successfully developed the necessary hinge technology.
- Apple took nearly seven years to respond to the Samsung Galaxy Z Fold, eventually adopting design templates established by Android manufacturers. This shift shows Apple is no longer afraid to follow market leaders.
- An "iPhone Flip" could satisfy consumers demanding a new Mini-sized device, particularly appealing to "normie" users who prefer flip-style phones. Such a model would require an external display to handle notifications and rear-camera tasks.
- A foldable iPad Pro in 11-inch or 13-inch sizes could differentiate the tablet from the iPad Air. Unlike Windows-based rivals ASUS and Lenovo, Apple maintains a software advantage for managing apps across folding displays.
- With hinge technology now proven, Apple has room to innovate in the large foldable tablet space where competitors have been slow to improve. The company is currently refining how it juggles application functionality across folding screens.
24 Articles
24 Articles
iPhone Duo Santy Sharma: Rapper's ‘sell a kidney’ joke goes viral after Apple reveals new prices
iPhone Duo Santy Sharma: Rapper Santy Sharma has turned Apple’s first foldable iPhone into the subject of a light-hearted joke about its high price. The Indian rapper, singer and digital creator shared an AI-generated image using the familiar “sell a kidney” gag, describing it as a sarcastic take on the iPhone Duo’s Rs 2,99,900 starting price in India. Apple unveiled the device on September 9, with pre-orders set to begin October 16.
We unfolded the iPhone Duo
You only get one chance at a first impression, and getting to introduce Apple's first folding phone is certainly a strong way to start things off as Apple's CEO. On The Vergecast today, we're talking all about Apple's launch event: how John Ternus did in his first appearance as CEO, what we make of the […]
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