Stand up to Jewish Hate commercial: Inside Robert Kraft's Blue Square Alliance Super Bowl ad

Super Bowl ad combatting antisemitism draws criticism from Jews

Artificial intelligence, Uber Eats, Steven Spielberg’s next film — and antisemitism. Those were among the topics competing for attention during Sunday’s Super Bowl ads. The antisemitism commercial showed a white Jewish high school student being taunted with the slur “Dirty Jew,” until a taller Black classmate steps in to defend him. The high-profile spot was funded by New England Patriots owner Robert Kraft’s Blue Square Alliance Against Hate, f…

Amid criticism, Kraft’s anti-hate group defends Super Bowl ad against antisemitism

The Blue Square Alliance Against Hate’s widely watched Super Bowl ad designed to combat antisemitism instead sparked a heated divide within the Jewish community over the effectiveness of its message. Titled “Sticky Note,” the ad from New England Patriots owner Robert Kraft’s group featured a Jewish student being harassed by his high school classmates because of his religion, with bullies placing a “dirty Jew” sticker on his backpack. In a show o…

New England Patriots owner, Robert Kraft’s ‘Blue Square Alliance Against Hate’ SUPERBOWL antisemitism ad is getting slammed by critics

I think it’s a great ad. Whether or not intentional, this ad has sparked valuable dialogue around antisemitism within and outside of the Jewish community. What say all of you? FOX News The ad called on Americans to stand up against antisemitism and all forms of hate through the “Sticky Note” campaign. The commercial featured […]

Blue Square Super Bowl Commercial 2026: Teen Stands Up to Jewish Hate in Ad Paid for By Robert Kraft | Just Jared: Celebrity News and Gossip

The Blue Square Alliance Against Hate aired an ad during the 2026 Super Bowl to combat antisemitism. The ad featured a young kid walking to his locker while kids in the hallway pointed and stared at him. When he went to put his backpack in the locker, he saw that someone put a sticky note with “dirty Jew” on his bag. A young Black teen walks up to the boy and puts a “blue square” sticky note on top of it. He tells the boy, “Do not listen to that…

Patriots owner Robert Kraft back with third Super Bowl ad

Stand up to Jewish Hate commercial: Inside Robert Kraft's Blue Square Alliance Super Bowl ad

The Patriots owner has a commercial during the breaks while his team plays in Super Bowl 60.