Stage Set for the Shopfloor: How UK Retail Is Rewriting the Script

Stage Set for the Shopfloor: How UK Retail Is Rewriting the Script

Retail theatre is not dead — it’s just had a costume change.As UK consumers continue to prioritise price, convenience and speed, retailers are rethinking how they deliver in-store experiences. The age of extravagant displays and elaborate in-store events may be fading, but the core idea of adding value and engagement through experience remains very much alive.Today’s shopper often enters the store with purpose: in, out, efficient. But there’s st…