Lucknow-Delhi Tejas Exp Becomes India’s First Privately Branded Train

Lucknow-Delhi Tejas Exp becomes India’s first privately branded train

The Tejas Express is India's first branded passenger train, launched by IRCTC with Coca-Cola's Sprite, aiming to generate non-fare revenue without fare hikes.

Sprite and IRCTC Flag Off India's First Branded Train as the Sprite Tejas Express

Sprite and IRCTC Flag Off India's First Branded Train as the Sprite Tejas Express

Sprite and IRCTC flag off India’s first branded train

In a first-of-its-kind partnership, Sprite and the Indian Railway Catering and Tourism Corporation (IRCTC) flagged off the Sprite Tejas Express, in the presence of senior leadership from Indian Railways, IRCTC and Coca-Cola India. Bringing together Sprite’s signature refreshment with India’s diverse travel culture, the partnership creates a new experience for passengers travelling between the two […] The post Sprite and IRCTC flag off India’s fi…