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Sprinkles Cupcakes Private Equity Move: A Sweet Deal Gone Stale
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Sprinkles Cupcakes Private Equity Move: A Sweet Deal Gone Stale
During a cultural moment when a single frosted cupcake seemed like an inexpensive luxury, Sprinkles flourished. Beverly Hills sidewalks were lined with people eagerly anticipating a swirl of red velvet with a flawless fondant dot on top. Private equity took notice. When a brand generates excitement, investors frequently intervene with the goal of accelerating growth while guaranteeing financial stability. At first, the tactic appeared especially…
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