US EditionSpotify's Sanremo Playlist blooms with music
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Spotify's Sanremo Playlist blooms with music
For the 2025 Sanremo Festival, Dentsu Creative Italy transformed Spotify’s official playlist into a stunning multisensory experience, unveiling a bold new visual identity that fuses two of Sanremo’s most iconic traits: flowers and music. Sanremo, long celebrated as Italy’s “City of Flowers” and the epicenter of its most famous music competition, served as the perfect inspiration for a generative design system that brings sound to life. At the co…
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