US EditionSpotify Introduces In-App Messaging for Sharing Music Recommendations With Your Friends
- Spotify is introducing an in-app messaging feature called Messages on August 26, 2025, enabling users in select markets to share music, podcasts, and audiobooks via mobile devices.
- The rollout follows Spotify's effort to boost user engagement amid struggles in its advertising business, with Messages complementing existing content sharing on platforms like TikTok and Instagram.
- Messages supports one-on-one encrypted chats, allowing users aged 16 and older to connect with people they previously shared playlists or plans with, using text and emoji reactions after message request acceptance.
- Spotify states the feature offers a dedicated inbox to streamline sharing and tracking recommendations while users maintain control through options to accept, reject, report, block, or disable messaging entirely.
- Spotify plans to expand Messages soon to other regions including the US, Canada, Brazil, and Europe, which could increase in-app interaction and foster more word-of-mouth recommendations for content discovery.
32 Articles
32 Articles
Spotify has presented the new Messages feature for its application, with which it aims for friends and family to share music, podcasts or audiobooks through the platform, as well as opening new opportunities for artists, authors and creators.The streaming music platform has explained that users were demanding a space within the app to share content without leaving Spotify.In this way, the company has announced the launch of Messages, a new featu…
Spotify rolls out in-app messaging for music and podcast sharing
To use Messages, simply look for the share icon in the Now Playing view, select a friend, and tap send. The recipient can accept or decline the message request, and even reply using text and emojis. Users can tap their profile photo in the top left corner to access Messages.Read Entire Article
Responding to a user's will, Spotify is launching a message functionality within its music streaming application. From here on, music sharing and podcasts can happen...
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