US EditionSpotify to raise monthly subscription price to $12.99 in US and other markets
New subscribers face immediate price hikes while existing US Premium users see increases from February, marking Spotify's third rise since 2023 with Individual plans now $12.99 monthly.
- On January 15, Spotify announced Premium price increases for subscribers in the United States, Estonia and Latvia effective with their February billing date, while new customers face immediate charges.
- Company leaders said the price changes support adding audiobooks, videos and podcast features while Daniel Ek became executive chairman and Gustav Söderström and Alex Norström serve as co‑CEOs.
- Family plans will increase from $19.99 to $21.99 per month, and Duo Premium will rise from $16.99 to $18.99, according to Spotify.
- Analysts, including JPMorgan, predicted the U.S. hike could increase Spotify's revenue by $500 million, and Spotify shares jumped 3% in premarket trading on Thursday, while commentators note it now leads price comparators Apple Music, YouTube Music and Amazon Music Unlimited.
- This marks Spotify's third U.S. price increase in three years, affecting a platform with more than 281 million paid users, 25% of whom are in North America.
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Spotify raises subscription prices by $1 to $2 across all plans
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Spotify to raise subscription prices again in US
Spotify is hiking the price of its Premium subscription plan in the U.S. beginning next month. In a notice sent to users Thursday, the streaming giant said the cost of its Premium Individual plan will increase from $11.99 to $12.99 per month, starting with users' February billing cycles."Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and bene…
The new Spotify premium subscription price table will apply in your next billing cycle
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