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Spotify expands music videos access to premium users in US, Canada to take on YouTube

The beta rollout lets Premium users stream official music videos with a "Switch to video" option, boosting artist-fan engagement with a catalog featuring Ariana Grande and others.

  • Spotify said it is making music videos available to premium subscribers in the U.S. and Canada, challenging YouTube for market share.
  • Spotify recently unveiled Wrapped – its year-end roundup of users' listening habits – that gained over 200 million engaged users within around 24 hours, marking a 19% increase from a year earlier.
  • A recent Burson survey found that more than 70% of users say more video content would enhance their experience on Spotify.
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Reuters broke the news in United Kingdom on Tuesday, December 9, 2025.
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