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Spotify expands music videos access to premium users in US, Canada to take on YouTube
The beta rollout lets Premium users stream official music videos with a "Switch to video" option, boosting artist-fan engagement with a catalog featuring Ariana Grande and others.
- Spotify said it is making music videos available to premium subscribers in the U.S. and Canada, challenging YouTube for market share.
- Spotify recently unveiled Wrapped – its year-end roundup of users' listening habits – that gained over 200 million engaged users within around 24 hours, marking a 19% increase from a year earlier.
- A recent Burson survey found that more than 70% of users say more video content would enhance their experience on Spotify.
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Spotify Rolls Out Music Videos to Premium Users in US and Canada
Spotify has announced music videos are rolling out now to Premium users in the U.S. and Canada, though the feature remains in beta. The catalog currently includes music videos from artists like Ariana Grande, Olivia Dean, BABYMONSTER, Addison Rae, Tyler Childers, Natanael Cano, and Carín León. Spotify says the initial video catalog is "limited" for now while the feature is in beta, but asks users to "stay tuned" as availability is set to grow "o…
·United States
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Total News Sources22
Leaning Left4Leaning Right1Center12Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 23%
C 71%
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