US EditionSpotify business chief Alex Norström signals more price hikes, says 1B Premium subs ‘not impossible’
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Spotify announces that there will be price increases for its subscribers, while investing in new features to seduce a wider audience. Alex Norström, Co-President and Director of Business Operations, revealed to the Financial Times that these rate adjustments are now an integral part of the ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) The Sp…
Spotify is setting up its pricing strategy anew. Instead of years of unchanged fees, the streaming service wants to turn the price screw at regular intervals in the future.
Spotify Bets on Rising Prices While Its Super Premium Plan Remains a Work in Progress
Spotify is preparing another round of subscription price increases, even as its most ambitious new tier — a long-discussed “super premium” plan — remains unfinished after years of internal debate and stalled negotiations with music industry partners. Alex Norström, Spotify’s co-president and chief business officer, told investors that raising prices is now a permanent lever … The post Rising Costs Ahead: Spotify Signals More Price Increases Whil…
Spotify business chief Alex Norström signals more price hikes, says 1B Premium subs ‘not impossible’
After announcing subscription price hikes in numerous markets outside the US earlier this month, Spotify now plans additional price hikes as it works towards sustained profitability. Spotify Co-President and Chief Business Officer Alex Norström told the Financial Times in a recent interview that price adjustments have become “part of our toolbox now” after maintaining flat … Continued Source
Nobody likes the price increases now regular from Spotify. However, they will have to get used to it. The streaming platform does intend to continue on this path — while adding new services and functions history of passing the bitter pill.
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