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Spotify Begins Putting Up Billboards Featuring GTA 6 Artwork, Teasing Rockstar Games Collaboration

Summary by IGN
Spotify appears to be the next big streaming giant to partner with Rockstar Games for GTA 6's marketing.

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NewsGaming.net GTA 6: Soundtrack information should arrive soon, Spotify tease a collaboration The Netflix presentation will have taught us a lot about GTA 6, but [...] Article GTA 6: Soundtrack information should arrive soon, Spotify tease a collaboration is available on NewsGaming.net

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A number of artists have jumped on the bandwagon, and Spotify has some kind of collaboration underway.

Grand Theft Auto 6 marketing is gaining momentum. Promotional graphics for the game are appearing on large screens in New York and Los Angeles, and players are searching for clues about the in-game radio. See more

Huge billboards, cryptic rapper postings and an overwhelming Spotify collaboration: Rockstar Games drives up the marketing machine for Grand Theft Auto VI (GTA 6). Players now speculate on their own playlists in the next virtual car. (Continue reading)

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IGN broke the news in San Francisco, United States on Wednesday, September 16, 2026.
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