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Spotify Awards Global Media Account to Publicis' OneVibe

Summary by Ground News
Spotify awards global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. In December, Spotify announced it would cut 17% of its workforce. Spotify has more than 602 million users in more than 180 markets.

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Spotify Awards Global Media Account to Publicis' OneVibe

Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the...

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Adweek broke the news in on Friday, March 8, 2024.
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