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Sports must “think like entertainment” as event hosts face pressure to prove value
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Sports must “think like entertainment” as event hosts face pressure to prove value
Host City reports from a meeting of the International Association of Event Hosts (IAEH) , where experts highlighted the net benefits of hosting major events [Photo: TCS London Marathon] Representatives from across the global events industry gathered at a roundtable organised by the International Association of Event Hosts (IAEH) to discuss the future of major sporting events. Recurring themes included the need to engage audiences, measure impac…
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