US EditionSports Direct Accused of 'Misleading' Customers over Prices
- Consumer group Which? Has alerted the Competition and Markets Authority about concerns regarding potentially deceptive pricing strategies on Sports Direct’s website.
- This report followed tip-offs about Sports Direct using recommended retail prices that might not reflect genuine market prices.
- Researchers examined 160 products and found 58 items had no other retailers selling them at or above Sports Direct's claimed RRPs, often only available via Sports Direct's own group.
- Legal expert Lisa Webb warned that if Sports Direct’s presentation of Recommended Retail Prices is deceiving shoppers into believing they are receiving better deals than they actually are, the competition authorities should intervene decisively under the 2008 Consumer Protection from Unfair Trading Regulations.
- The findings suggest Sports Direct’s pricing could mislead shoppers about savings, implying discounts may not be genuine and urging consumers to compare prices before purchase.
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High street chain with over 500 shops 'breaking law with misleading prices'
SPORTS DIRECT shoppers are being tricked into thinking they are getting a bargain by misleading pricing, according to consumer campaigners. Which? accused the High Street giant of using “dodgy” Recommended Retail Prices (RRPs) to make discounts seem better than they really are to boost sales. GettySports Direct has been accused of misleading pricing[/caption] The chain could be breaking the law, says Which? and has reported the business to regul…
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