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Sports Direct opens store in Kenya, a first in Africa

Summary by capitalfm.africa
NAIROBI, Kenya, Sept 15 – Former World 800m women’s champion, Mary Moraa, has welcomed the launch of Sports Direct in Kenya, an international sports retailer, the first store in Africa.…
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2 Articles

kbc.co.kekbc.co.ke

UK-based Sports Direct expands to Africa with new outlet in Nairobi

UK sports retailer Sports Direct has launched its first African store in Kenya, focusing on partnerships with local athletes and federations to cultivate sporting talent.

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capitalfm.africacapitalfm.africa

Sports Direct opens store in Kenya, a first in Africa

NAIROBI, Kenya, Sept 15 – Former World 800m women’s champion, Mary Moraa, has welcomed the launch of Sports Direct in Kenya, an international sports retailer, the first store in Africa.…

Read Full Article
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capitalfm.africa broke the news on Tuesday, September 15, 2026.
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