Sports Direct Opens First Nordic Flagship In Helsinki
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Sports Direct Opens First Nordic Flagship In Helsinki
Frasers Group has opened the first Sports Direct flagship store in the Nordics, launching a new 30,000 sq ft location at Helsinki Citycenter Mall. The Sports Direct Helsinki store, which opened on 29 May 2026, spans two floors and brings together sports, leisure and lifestyle ranges across menswear, womenswear and kidswear. Brands available at the Helsinki flagship include Nike, adidas, PUMA, Under Armour, The North Face and Columbia. The format…
In pictures: Sports Direct opens first Nordic flagship in Helsinki
Drapers In pictures: Sports Direct opens first Nordic flagship in Helsinki Frasers Group on Friday (29 May) opened its first Sports Direct flagship store in the Nordics as part of its international expansion strategy.The post In pictures: Sports Direct opens first Nordic flagship in Helsinki appeared first on Drapers.
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