Sportradar Launches iGaming Brand Playradar, Combining Sports Data Expertise with Casino Content for Global Operators

Sportradar Launches iGaming Brand Playradar, Combining Sports Data Expertise with Casino Content for Global Operators

ST. GALLEN, Switzerland, March 24, 2026 (GLOBE NEWSWIRE) -- Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the launch of Playradar, a dedicated brand delivering a fully-integrated…

Sportradar launches Playradar to expand iGaming strategy

Sportradar is further placing its bets on the iGaming sector through its fresh brand Playradar that is supposed to integrate sportsbook and casino content into one single product for operators worldwide. This new division aims to offer the so-called gaming ecosystem which they claim is a fully connected one, by consolidating different verticals into one session. Ex-Playtech CEO, Edo Haitin who is now EVP of iGaming, is running the show. Playrada…

Sportradar Announces Launch of New iGaming Brand Playradar

Sportradar today announced the launch of its new iGaming brand Playradar Playradar is a new brand delivering a fully-integrated ecosystem of cross-vertical gaming experiences to global operators The launch represents the next step in Sportradar’s iGaming evolution Sportradar today announced the launch of Playradar, a new dedicated brand to deliver a fully-integrated ecosystem of cross-vertical iGaming experiences to global operators. According t…