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DR Congo Inks Soccer Deals with Barcelona, AC Milan, Monaco

DEMOCRATIC REPUBLIC OF THE CONGO, JUL 16 – DR Congo will pay over $46 million to FC Barcelona alone as part of multi-million deals with AC Milan and AS Monaco to promote tourism and rebrand the country internationally.

Summary by Semafor
DR Congo inked a $51 million shirt sponsorship deal with Spanish football giant FC Barcelona, its third such partnership this year to boost tourism.The Central African nation has signed similar agreements in recent months with Italian giants AC Milan and the French league’s AS Monaco. The partnerships come amid ongoing conflict in the country’s east led by rebels backed by its neighbor Rwanda.The partnerships, which will vary in terms of how DR …

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According to Reuters, the Democratic Republic of the Congo agrees to pay more than 40 million euros for wearing its logo on the equipment's garments.

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Actualite.cd broke the news in on Wednesday, July 16, 2025.
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