US EditionPublished • loading... • Updated
Sponsor Patches on College Uniforms Would Raise Millions but some ADs Are in Wait-and-See Mode
Learfield expects NCAA to approve sponsor patches soon, unlocking hundreds of millions in new revenue for 67 power-conference schools amid rising athlete revenue-sharing costs.
- On September 25, 2025, college sports leaders anticipate that sponsor patches will soon appear on jerseys following NCAA rule changes.
- This comes after the NCAA permitted advertising on football fields the previous year and continues its efforts to update regulations in response to financial challenges.
- Sponsor patches have generated significant revenue in pro sports, with 23 MLB teams earning $204 million last year, and schools are exploring similar deals.
- Nebraska signed a 15-year, $300 million multimedia rights contract in 2022 and expects $13.5 million guaranteed revenue with a 72.5% royalty over $20 million revenue from Playfly in 2025-26.
- Athletic directors foresee growing revenue opportunities but suggest conferences might better negotiate patch rights collectively, while apparel exclusivity clauses remain a potential obstacle.
Insights by Ground AI
21 Articles
21 Articles
Associated Press News+13 Reposted by 13 other sources
Sponsor patches on college uniforms would raise millions but some ADs are in wait-and-see mode
The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys.
·United States
Read Full Article
ADs wait and see about sponsor patches on uniforms
The leader of the largest multimedia rights holder in college athletics is confident sponsor patches will begin appearing on team jerseys sooner than later with schools under pressure to find new ways to make money in this new era of…
·Decatur, United States
Read Full ArticleCoverage Details
Total News Sources21
Leaning Left5Leaning Right3Center11Last UpdatedBias Distribution58% Center
Bias Distribution
- 58% of the sources are Center
58% Center
L 26%
C 58%
R 16%
Factuality
To view factuality data please Upgrade to Premium
