Spirit Airlines Rebrands Travel Options: First, Premium Economy, Value

Spirit Airlines Rebrands Travel Options: First, Premium Economy, Value

Over the past year, we’ve seen Spirit Airlines try to transform its business model, by bundling fares and becoming more premium. The airline has today announced plans to streamline its booking experience, with new travel option names.Say hello to Spirit First and Spirit Premium Economy!Effective immediately, Spirit Airlines has rebranded its three most popular types of fare bundles, and they’re already reflected on Spirit’s website and mobile ap…

Spirit Airlines Rebrands Travel Booking Options - ATX Jetsetter

For the second time in less than a year, Spirit Airlines is making major changes to its fare bundles and travel booking options. Spirit is making changes to its travel booking options for the second time in less than a year. Spirit Makes Changes to its Booking Options Last year the ultra-low-cost carrier (ULCC) updated its fare bundles in an effort to pursue more premium passengers. At that time, the new fare bundles became: Go Big: This is Spi…