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Spirit Airlines 2.0: Can A Grassroots Campaign Bring The Airline Back From The Dead?
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Spirit Airlines 2.0: Can A Grassroots Campaign Bring The Airline Back From The Dead?
A viral grassroots campaign wants everyday travelers, former employees, and Spirit fans to buy Spirit Airlines and relaunch it as a community-owned “Spirit 2.0.” It is certainly a long shot unlikely ever to come to fruition, but I love the sentiment behind it: not every distressed airline has to be carved up by private equity. Can The People Really Buy Spirit Airlines? A grassroots effort to buy Spirit Airlines and relaunch it as “Spirit 2.0” ha…
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