Spielwarenmesse eG consolidates international activities under single umbrella

Spielwarenmesse eG consolidates international activities under single umbrella

Under Spielwarenmesse Group, there will be further development with a clear profile and international orientation, including a focus on partnerships, expertise and a strong network. From now on, the Spielwarenmesse Group brings together all business areas of Spielwarenmesse eG under a single roof, thereby evolving further as an internationally active company. The clear visual identity in dark-blue typography, the distinctive rocking horse and th…

Spielwarenmesse Group Unites Global Activities Under New Brand

Spielwarenmesse eG strengthens its visual identity by bringing all its business areas under a single roof: Spielwarenmesse Group. The new identity visibly consolidates the organization’s diverse activities under a common umbrella brand. Spielwarenesse Group possesses globally unique expertise and is currently the largest network in the toy industry. With its catchline and guiding principle “living the spirit of play,” the brand combines commerc…