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Spicy Insights in Massachusetts for National Hot Sauce Day From Instacart Data
Instacart's data shows Frank's RedHot leads in 31 states while hot honey sales surged since March 2025, reflecting growing sweet-heat flavor preferences nationwide.
- On Jan. 22, Instacart published a state-by-state hot sauce analysis for National Hot Sauce Day, naming Frank's RedHot as the most-purchased brand and Massachusetts' favorite.
- Regional loyalties explain why Instacart's state-by-state map shows Louisiana Brand Hot Sauce leads the South while Huy Fong Foods dominates the West, measured by ounces purchased per customer.
- One clear growth driver is the rapid rise of hot honey, with Instacart tracking the Hot Honey Beef Bowl trend using ground beef, sweet potatoes, avocado, cottage cheese, and hot honey, while hot-sauce flavors expand into infused condiments, chips, and canned fish.
- For retailers and brands, the data indicates shifting regional consumption and hot sauce's expansion into new product categories will change stocking and marketing strategies this year.
- Notably, some brand pages reveal namesake-state anomalies as Massachusetts and Florida show unexpected winners, while Washington and other states display varied per-customer purchases, highlighting local taste over brand origin.
Insights by Ground AI
15 Articles
15 Articles
Coverage Details
Total News Sources15
Leaning Left1Leaning Right0Center8Last UpdatedBias Distribution89% Center
Bias Distribution
- 89% of the sources are Center
89% Center
11%
C 89%
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