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Spicy insights for National Hot Sauce Day from Instacart data

Frank's RedHot leads in 31 states while hot honey surges as a top flavor trend, with new hot sauce-infused products expanding consumer choices nationwide.

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masa44 // Shutterstock   As 2026 heats up, Instacart is once again diving into the data to uncover the sauciest trends showing up in kitchens across the U.S. for National Hot Sauce Day (Jan. 22). From classic cayenne favorites to the rising stars of the chili world, this year’s hot sauce landscape is full of bold comebacks, regional standouts, and creative product mashups that prove America’s love of all things spicy is stronger than ever. Let’s…

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InsideNoVA.comInsideNoVA.com
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Spicy insights for National Hot Sauce Day from Instacart data

Instacart reports that hot sauce trends for National Hot Sauce Day reveal strong favorites like Frank’s RedHot and a surge in hot honey innovations.

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InsideNoVA.com broke the news in on Thursday, January 15, 2026.
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