First look: Asda unveils George concept store with Mel B

In pictures: Asda opens its first George-concept store

Asda has opened its first standalone George concept store, with no grocery section, as it looks to showcase the best of its George fashion line. The new store is located…

First look: Asda unveils George concept store with Mel B

Drapers First look: Asda unveils George concept store with Mel B Asda's first standalone George concept store has opened its doors at Crown Point Retail Park in Leeds, headlined by Spice Girls member and Leeds native Mel B.The post First look: Asda unveils George concept store with Mel B appeared first on Drapers.

In pictures: Inside Asda's new standalone George store - Retail Gazette

Asda opened the doors to its new standalone ‘George’ concept store this weekend at Crown Point Retail Park in Leeds. The supermarket chain is testing the new format in the former Asda Living store, which it hopes to replace the rest of the brand’s 30 locations across the UK with. Asda said the rebranded store aims “to deliver a fresh, fashion-forward shopping experience focused on the George clothing, home and general merchandise ranges, all in …

Spice Girl Mel B Opens George At Asda’s First Standalone Store In Leeds - The Yorkshire Press

George at Asda has officially opened its first ever standalone store at Crown Point Retail Park in Leeds, with Spice Girl and proud Leeds native Mel B on hand to cut the ribbon. The Saturday launch was packed with music, giveaways, and celebrations as the retailer introduced its new concept store, which is being trialled as a replacement for Asda Living locations across the UK. Shoppers were treated to a lively day of entertainment, including a …