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Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials

Summary by Times of India
India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.

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Times of IndiaTimes of India
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Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennials

India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea preferences. Rising health awareness and unique origin stories fuel this emerging trend. Companies are focusing on higher-value products, increasing accessibility through e-commerce. This shift represents a conscious lifestyle choice for younger consumers.

·India
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Times of India broke the news in India on Monday, July 20, 2026.
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