Gerard Pique Joins Chess Evolution as Strategic Shareholder
The former Spain footballer joins a growing group of athlete investors as the league pushes chess as a commercial entertainment product.
7 Articles
7 Articles
Gerard Pique Joins Chess Evolution as Strategic Shareholder
Former Spain footballer Gerard Pique has invested in a Global Chess League franchise, joining athletes like Erling Haaland in transforming chess into a global sports product. The trend highlights the growing commercial appeal and strategic similarities between chess and other sports, drawing interest from prominent athletes and investors.
Gerard Piqué, world champion with Spain and founder of Kosmos, was presented in Bengaluru, India, as a new strategic shareholder of the Fyers American Gambits franchise. His incorporation takes place at a key moment for the Global Chess League, which seeks to consolidate itself as a competition of reference in the international panorama. The former player stressed that chess fascinates him for years for its depth, its global appeal and the menta…
The former saddle player Gerard Piqu became a strategic shareholder of a GCL franchise (Global Chess League), joining a growing number of athletes, such as Erling Haaland, who invest in a sport that quickly turns into a commercial entertainment product. Read more (08/17/2026
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