US EditionSouthwest Airlines launches 4 new fare bundles, including premium options
- Southwest Airlines plans to introduce four updated fare package options—named Choice Extra, Choice Preferred, Choice, and Basic—in the third quarter of 2025.
- The airline plans to implement checked bag fees starting May 28, aligning its policies with long-standing fees charged by Delta, United, and American.
- Southwest will allow customers with Rapid Rewards A-List status flying on Business Select fares to check two bags at no charge, while A-List members and certain other travelers will receive one complimentary checked bag.
- The most expensive option, Choice Extra, offers early boarding, inclusion of two checked bags at no additional cost, seating in more comfortable, roomier areas, and complimentary internet service, according to EVP Tony Roach.
- These updated bundles allow customer trip customization while maintaining Southwest’s stated industry-leading reliability and hospitality, indicating a more segmented fare structure.
14 Articles
14 Articles
Los Angeles Times
Southwest Airlines continues brand revamp with new fare bundles, perks for top-tier fliers
Southwest Airlines has announced four revamped fare bundles after recently ending its signature free checked bag and open seating policies.
Southwest Airlines launches 4 new fare bundles, including premium options
Southwest Airlines has made updates to its fare bundles. There will be four new bundles, which are set to launch in the third quarter of 2025: "choice extra," "choice preferred," "choice," and "basic."As its title suggests, "choice extra" is the most expensive selection, and it allows travelers to board early, get two free checked bags, access to spacier seats at booking, and complimentary internet.Customers who take any of the other three optio…
Southwest Airlines unveils new fare bundles - ABC Columbia
(CNN)– Southwest Airlines has made updates to its fare bundles. There are four upgrades which include; ”choice extra,” “choice preferred,” “choice,” and “basic.” As its title suggests “choice extra” is the most pricey selection and it allows travelers to board early, get two free checked bags, access to spacier seats at booking, and complimentary internet. Customers who take any of the other three options have to pay to check their luggage and u…
Southwest Airlines Revamping Its Fare Bundles With Four Tier Options
Southwest Airlines is preparing for major changes including revamping its fare bundles with four tiers. The most expensive bundle in the new fare program will be Choice Extra. Ticket holders will get early boarding, two free checked bags and complimentary access to extra legroom seats at booking and complimentary WiFi. The bundle just below that one will be Choice Plus. It will include access to preferred standard seats at booking and an earlier…
Southwest renames fare types, announces new credit card benefits
Last week, I wrote that Southwest changes, Southwest will still be the same. Then, yesterday, Southwest made announcements providing more detail about the changes coming next month. The changes are mostly things we expected, which is to say that some things are just as disappointing as we knew they would be, but nothing was more sweeping than expected. On the credit card side, we’re seeing what could be a positive development for the best Southw…
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