Southwest Airlines Eyes Long-Haul Flights in Strategic Overhaul | Honolulu Star-Advertiser

Southwest Airlines eyes long-haul flights in strategic overhaul | Honolulu Star-Advertiser

CHICAGO >> Southwest Airlines CEO Bob Jordan said on Thursday the company is looking at long-haul international flights and premium airport lounges as part of its turnaround strategy.

Southwest Airlines eyes long-haul flights, luxe lounges in strategic overhaul

Southwest Airlines Bob Jordan said on Thursday the company is looking at long-haul international flights and premium airport lounges as part of its turnaround strategy.

US’s Southwest mulls long-haul ops, second aircraft type

Southwest Airlines (WN, Dallas Love Field) is in the first stages of developing a potential long-haul strategy which would include the company acquiring a second aircraft type, moving away from its decades-long tradition of deploying only Boeing B737s. Speaking with reporters, chief executive Bob Jordan said, as quoted by Aviation Week, that the company was looking at its next strategy, “past things that we are doing today. It is all about meeti…

Flailing Southwest Airlines CEO Eyes First Class, Lounges, Europe Flights To Bring Back Customers - View from the Wing

After abandoning their core business model and customers, Southwest’s CEO is weighing first class cabins, airport lounges, and Europe flights in a scramble to redefine the airline. Continue reading Flailing Southwest Airlines CEO Eyes First Class, Lounges, Europe Flights To Bring Back Customers...