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Southeastern Grocers transitions to The Winn-Dixie Company, sells stores outside Florida

Tuesday, Jacksonville-based Southeastern Grocers LLC announced it will rebrand as The Winn-Dixie Company next year and refocus on Florida, uniting its stores under one iconic brand.
Less than a year after the Hucker-led buyout on Feb. 7, 2025, Southeastern Grocers LLC plans to relocate its headquarters within Jacksonville, Florida, reflecting a return to its Florida roots, Anthony Hucker, Chairman and CEO, said.
SEG confirmed specific transition deals involving 32 Winn-Dixie stores and eight Harveys Supermarkets, with seven already added to Piggly Wiggly, Food City and Super 1 Foods.
The company said employees at affected stores will have opportunities to continue serving customers under new Winn-Dixie locations, and store closings are expected by year-end with banner transitions by early 2026.
Customers can expect refreshed branding and remodeled stores in early 2026, plus the return of Lip Lickin' Chicken and new online services, a move industry observers say could reshape Florida's grocery market.

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Southeastern Grocers changes name to The Winn-Dixie Company

Winn-Dixie Supermarket – Courtesy: Shutterstock — Jillian Cain Photography Jacksonville, FL. — Southeastern Grocers (SEG) declared on Tuesday that it is centering its operations on Florida and changing its name to The Winn-Dixie Company. The parent company of Harveys Supermarkets and the more well-known Winn-Dixie is Southeastern Grocers, which is headquartered in Jacksonville, Fla. The new name comes after the grocery store brand celebrated its…

7 months ago

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Winn-Dixie company selling or closing 32 stores in rebrand. What’s changing in Florida?

In a strategic rebranding, Southeastern Grocers will become The Winn-Dixie Company and will sell or close some of its stores.

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In a strategic rebranding, Southeastern Grocers will become The Winn-Dixie Company and will sell or close some of its stores.

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Southeastern Grocers to exit states, rebrand as Winn-Dixie

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