South Africa’s race of hope: How Absa RYC is changing the game for elite athletes — and everyday runners

South Africa’s race of hope: How Absa RYC is changing the game for elite athletes — and everyday runners

In a nation where distance running once struggled to capture mainstream attention and attract consistent sponsorship or meaningful partnerships to reward athletes, the Absa RUN YOUR CITY Series has ignited a transformative movement—one that’s rewriting the narrative for elite athletes and everyday South Africans alike. “For years, distance running in South Africa lacked the platforms and financial incentives needed to thrive,” said Athletics Sou…