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Fitbit Air: The Latest Whoop Rival Rumors Say that's the Name of the Mystery Fitbit — and Your Fitbit Premium Subscription Could Also Change

The subscription and coach are expected to adopt Google branding as the company adds new Gemini-powered health features to its wearable lineup.

  • Google is reportedly rebranding the Fitbit Premium subscription service to Google Health, while the personal health coach feature will be renamed Google Health Coach, centralizing wellness offerings under the core Google brand.
  • This transition continues Google's strategy of integrating Fitbit technology into its ecosystem, replacing legacy branding across software and services since acquiring Fitbit in 2019.
  • Sources say the upcoming screenless tracker will be marketed as the Google Fitbit Air, with NBA star Stephen Curry teasing the woven-fabric device on Instagram since January.
  • The new tracker reportedly features AI-powered health capabilities utilizing Gemini technology, with a screenless design resembling a Whoop tracker that prioritizes distraction-free fitness tracking.
  • Google is expected to officially announce the new device and service rebranding in the coming weeks, further consolidating health and wellness features under its core brand identity.
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Google is supposed to work on a new Fitbit model that doesn't display notifications because of lack of screen, but can track sports exactly. That sounds like competition for Whoop. read more on t3n.de

Read the original note in the following link: Google Fitbit Air continues to appear in public: the non-screen bracelet with AI that Stephen Curry already wears on the wrist Google would be about to launch a device that no one expected to see under the Fitbit brand. And it is that the company is secretly developing a completely screenless activity bracelet, driven by artificial intelligence, whose launch would be scheduled by the end of this year…

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9 to 5 Google broke the news on Sunday, April 19, 2026.
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