Sour Patch Kids Oreos? Peeps Pepsi? What's behind the weird flavors popping up on store shelves
- Kristen Braun, senior brand manager at Mondelez International, mentions the trend of mixed flavors catering to diverse consumer preferences.
- Mondelez plans to launch Sour Patch Kids Oreos, one of several unique Oreo flavors this year, combining vanilla cream with the sour candy.
- Food industry expert Mark Lang notes the rise in experimental pairings due to improved production capabilities, allowing for more frequent limited-edition releases.
34 Articles
34 Articles
Why flavor mashups like Sour Patch Kids Oreos and Peeps Pepsi are suddenly everywhere
Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a “shock flavor,” like Hidden Valley Ranch or pizza.
Sour Patch Kids Oreos? Peeps Pepsi? What’s behind the weird flavors popping up on store shelves. - The Boston Globe
Surprising flavor combinations — think gravy-flavored Jones Soda or Sour Patch Kids Oreos — are showing up more frequently in grocery stores and restaurants.

Sour Patch Kids Oreos? Peeps Pepsi? What's behind the weird flavors popping up on store shelves
Van Leeuwen Ice Cream usually draws customers with gourmet takes on classics like vanilla and pistachio. But occasionally, the artisanal ice cream maker headquartered in New York slips in what it calls a “shock flavor,” like Hidden Valley Ranch or pizza. Surprising flavor combinations – think gravy-flavored Jones Soda or Sour Patch Kids Oreos
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