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Published 29 days ago

Sour Patch Kids Oreos? Peeps Pepsi? What's behind the weird flavors popping up on store shelves

  • Kristen Braun, senior brand manager at Mondelez International, mentions the trend of mixed flavors catering to diverse consumer preferences.
  • Mondelez plans to launch Sour Patch Kids Oreos, one of several unique Oreo flavors this year, combining vanilla cream with the sour candy.
  • Food industry expert Mark Lang notes the rise in experimental pairings due to improved production capabilities, allowing for more frequent limited-edition releases.
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