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Sombr Named Valentino Ambassador Under Alessandro Michele

Maison Valentino has named Grammy-nominated singer, songwriter and producer Sombr as its new global brand ambassador, but this isn’t a partnership that appeared overnight. We first clocked him in Valentino back at the 2025 MTV VMAs, followed by his Spilt Milk 2025 performance, and then three separate Valentino looks at the Grammys this past weekend, making the announcement feel more like a formalisation than a debut. Courtesy of Valentino His fi…
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Red Carpet Fashion Awards broke the news in on Friday, February 6, 2026.
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