Social media mix up causes confusion around Ikon Pass discounts

Social media mix up causes confusion around Ikon Pass discounts

A private social media post led to a public mix up related to Ikon Pass discounts over the weekend. The promotion was not led by the Steamboat Ski Resort, according to a Steamboat Ski Resort spokesperson and Steamboat was the only resort that experienced the issue. Alterra Mountain Company — which owns Steamboat Ski Resort and operates the Ikon Pass which gives access to 77 ski areas — held an in-person only promotion for lift ticket holders onl…