Social Media & e-WOM Brew Up Coffee Sales: Brand Image Key
Summary by thefinancialanalyst.net
1 Articles
1 Articles
Social Media & e-WOM Brew Up Coffee Sales: Brand Image Key
A recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the intricate dynamics of social media marketing (SMM) and electronic word of mouth (e-WOM) in influencing purchasing decisions, particularly within the coffee shop sector. The research, led by M Samsul Hidayat from Universitas Swadaya Gunung Jati in Cirebon, Indonesia… Source
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium