Soccer viewership in US surging since World Cup

Soccer viewership in US surging since World Cup - Regional Media News

By Field Level Media Oct 14 (Field Level Media) - Record ratings for the 2026 FIFA World Cup in the United States have carried over to U.S. viewership of the sport's top leagues since July, according to Nielsen research findings announced Tuesday. Nielsen's Fan Insights [...]

Soccer viewership in US surging since World Cup

By Field Level Media Oct 14 (Field Level Media) - Record ratings for the 2026 FIFA World Cup in the United States have carried over to U.S. viewership of the sport's top leagues since July, according to Nielsen research ​findings announced Tuesday. Nie...

Nielsen: 75% of Americans say they’re football fans

Research from Nielsen shows a significant surge in football fandom in the US on the heels of the FIFA World Cup 2026. Nielsen’s proprietary Fan Insights data show that the number of people identifying as football fans in the US jumped from 66.8 million in July 2025 to 75.2 million in July 2026. Overall, over […]

American soccer fan base surges - Soccer America

American soccer's fan base has grown to 75.2 million in July 2026 from 66.8 million in July 2025, according to Nielsen’s proprietary Fan Insights data report. That is the World Cup effect: an increase of 12 percent. That's more than the previous five years combined, according to Nielsen, a 10.9% leap from May 2020 to May 2025. The size of the fan base puts the USA right behind Brazil as the world's largest soccer countries where the men's nation…

World Cup Fuels Soccer TV Surge - RAW CHILI

Powered By Nielsen research, revealed exclusively at the Front Office Sports Tuned In summit Tuesday, found a broad…