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David Beckham's New Snack Brand Is Inspired by an Unexpected Hobby

Summary by Food & Wine
And they're perfect for halftime. Courtesy of BEEUPKey PointsDavid Beckham's love for beekeeping and honey led to the launch of his new snack line, Beeup — a honey-powered fruit snack line. Beckham's non-GMO and gluten-free fruit snacks are made with real honey as the primary sugar source and are free from synthetic dyes, flavors, and preservatives. Exclusively sold at Target stores, Target's website, and the brand's website, Beeup snacks are av…

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fooddive.com broke the news in on Monday, June 16, 2025.
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