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Soccer Aid viewers make same complaint just minutes into ITV coverage

The charity match drew viewer complaints over its long pre-match coverage before England reclaimed the Soccer Aid crown and raised nearly £16.5 million for UNICEF.

  • On Sunday, May 31, England defeated World XI 3-2 at London Stadium, reclaiming the Soccer Aid title in a charity match attracting around 68,000 spectators.
  • Celebrating its 20th anniversary, Soccer Aid raised more than 16 million for Unicef, bringing the historic fundraising total to around 137 million.
  • F1 actor Damson Idris opened the scoring for England, while former England player Jermain Defoe chipped comedian Chris O'Dowd twice in the second half to secure the win.
  • Viewers on X criticized the lengthy 90-minute pre-match coverage on ITV, with some calling it "a load of dross" before the match began.
  • Singer Olly Murs completed a grueling 400km challenge for Unicef to mark the 20th anniversary, while Toy Story 5 stars Tom Hanks and Tim Allen brought the match ball.
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Liverpool Echo broke the news in Liverpool, United Kingdom on Sunday, May 31, 2026.
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