Snoring, subways and stealth ads: how big pharma targets China’s waistline

How big pharma targets obesity in China’s weight-loss market

Discover how pharmaceutical companies use indirect advertising to promote weight-loss drugs and obesity awareness in China's regulated market. Read more at straitstimes.com.

Snoring, subways and stealth ads: how big pharma targets China’s waistline

Local restrictions prevent drug companies from directly advertising prescription medicines in the world's second-largest drug market.

Snoring, subways and stealth ads: how big pharma targets China's waistline

By Andrew Silver SHANGHAI, Aug 24 (Reuters) - Weight-loss drugmakers, vying to tighten the belts of Chinese consumers, are promoting obesity awareness in metro stations, exercise studios and soccer stadiums as local restrictions prevent the direct advertising of prescription medicines in the…