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Snoop Dogg's NBA Analyst Role Underscores Why His on-Air Presence and Global Appeal Keeps Growing

Snoop Dogg has expanded his NBCUniversal role to NBA analyst and Winter Olympics correspondent, preparing deeply and engaging audiences across sports and entertainment platforms.

  • Sunday, Snoop Dogg served as an NBA analyst with Reggie Miller and Terry Gannon for Peacock at Intuit Dome, with his role exceeding a mere cameo, per reports.
  • Preparation and prior live gigs helped Snoop Dogg sharpen his skills in recent months on NBC's The Voice, Netflix Christmas NFL broadcast, the Arizona Bowl, and Golden Globes.
  • During the broadcast, Snoop Dogg mixed analysis and flair by criticizing Draymond Green's 3-point choices, praising Stephen Curry, and energizing the Intuit Dome crowd during Steve Kerr's ejection.
  • NBCUniversal is expanding his duties to include Milano‑Cortina Winter Olympics coverage and hosting an event with Kawhi Leonard during NBA All‑Star week next month.
  • His presence keeps widening the audience, as moments like his Arizona Bowl viral moment and players recalling his Paris Olympics access highlight his NBA rapport.
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Snoop Dogg's NBA analyst role underscores why his on-air presence and global appeal keeps growing

Snoop Dogg has made a splash as an NBA analyst, joining Reggie Miller and Terry Gannon during the second half of Peacock's recent Warriors at Clippers broadcast.

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NBC LA broke the news in Los Angeles, United States on Tuesday, January 13, 2026.
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