US EditionSnoop Dogg Is Paying Tribute to 2Pac With a Limited-Edition ‘2 of Amerikaz Most Wanted’ Wine
The wine honors the 1996 track by Snoop Dogg and Tupac, featuring a global campaign by Splash including a hero film and augmented reality elements.
- This week, Cali by Snoop unveiled 2 of Amerikaz Most Wanted, a red blend marking 30 years since the 1996 collaboration, in tribute to Tupac.
- Cali by Snoop launched in 2020 with Cali Red and has expanded globally to six continents and 57 countries, pushing traditional wine culture while honoring Tupac and Snoop's legacy.
- The campaign launches in Australia on March 11 and spans out-of-home, social, augmented reality, and a 90-second hero film shot in Los Angeles featuring Snoop Dogg reflecting on Tupac.
- Priced at $14.99 SRP, 2 of Amerikaz Most Wanted is available now at major retailers including Kroger and Total Wine & More, with a label inspired by a 1996 VMA moment and a tribute by Snoop Dogg.
- Tupac Shakur's legacy underpins the release, as he sold more than 75 million records and was inducted into the GRAMMY Hall of Fame in February 2026, while the wine ties to the only Snoop Dogg–Tupac video, framing it as tribute and brand extension.
11 Articles
11 Articles
Snoop Dogg gets emotionally high in Tupac tribute wine campaign
There is no regular campaign when Snoop Dogg is involved. Treasury Wine Estates’ in-house creative agency, Splash, has launched its first global campaign, leading the creative rollout for a new limited-edition release under the Cali by Snoop wine label, fronted by the rapper-mogul himself. The release, called Kingz of Cali in Australia and 2 of Amerikaz Most Wanted in the United States, marks 30 years since the release of 2 of Amerikaz Most Want…
Snoop Dogg Pours One Out For Tupac With A New ‘2 Of Amerikaz Most Wanted’ Wine
Cali By Snoop There are very few rappers, if any, who have a more diverse portfolio than Snoop Dogg. Aside from his legendary music catalog, he has a big new deal with NBCUniversal, he’s basically an honorary Olympian at this point, and he’s even in the wine business with Cali By Snoop, a line launched in 2020 in collaboration with 19 Crimes. On the latter front, there’s some news today (March 10): The latest Cali By Snoop wine is called 2 Of Am…
Snoop Dogg Has a New, Limited-Edition Collab 30 Years in the Making
And it's not gin and juice.Credit: Allrecipes/GettyIf you had told us 30 years ago that Snoop Dogg would become one of the more wholesome celebrities in Hollywood, we probably wouldn't have believed you. Yet, the D.O. Double G is becoming known not only for his musical talents but also for his philanthropic work with the Snoop Youth Football League, his hysterical commentary at the Olympics, his adorable (and unlikely) friendship with Martha Ste…
Snoop Dogg honours Tupac with ‘Kingz of Cali’ wine release and global campaign via Splash
Cali by Snoop has dropped its most iconic wine yet: Kingz of Cali – a limited-edition release built around a deeply personal tribute from Snoop Dogg to Tupac Shakur, marking 30 years since the launch of their legendary single, ‘2 of Amerikaz Most Wanted’. The campaign, conceived and delivered end-to-end by Treasury Wine Estates’ (TWE) in-house creative agency Splash, launches March 10 in the U.S (March 11 in Australia) across OOH, social, augm…
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