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Snapchat x Gucci launch AI-powered Lens campaign
Summary by musically.com
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Snapchat x Gucci launch AI-powered Lens campaign
Lenses on Snapchat have traditionally functioned like digital stickers. If an artist used a lens to promote an album, it usually meant some kind of customised accessory template — like signature glasses or a neon halo. With the Imagine Lens introduced in late 2025, Snapchat and Gucci are now running a campaign with a “Realistic […] The post is from Music Ally.
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