Snapchat Adds Lower Funnel Tools for Performance Marketers

Adweek

Center

High Factuality

Private Equity: Shamrock Holdings

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned...