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Snap shares rocket 25% on strong forecast, $400 million Perplexity deal

Snap reported 19% growth in daily users and plans a $500 million stock buyback while partnering with Perplexity AI for conversational search integration.

  • On July 9, 2025, Snap Inc. reported $1.51 billion in third-quarter revenue versus $1.49 billion expected, lifting shares over 25% after announcing a $400 million Perplexity AI deal.
  • User engagement rose, with global daily active uniques increasing 19% year-over-year to 116 million, while monetization efforts like Snapchat+ and a $500 million stock repurchase program bolstered Snap.
  • Snap reported ARPU of $3.16 and third-quarter adjusted EBITDA of $182 million, while earnings per share showed a loss of 6 cents.
  • Regulatory pressures loom as Australia's social media minimum-age bill takes effect next month, and Snap said platform-level age verification from Apple and Google could reduce daily active users.
  • Snap guided fourth-quarter sales of $1.68 billion to $1.71 billion, with a midpoint of $1.695 billion, and set EBITDA targets of $280 million to $310 million, while `we remain committed to our goal of serving 1 billion global monthly active users` and warned DAU may decline in Q4.
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CNBC broke the news in United States on Wednesday, November 5, 2025.
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