US EditionSmarter data is key to successful brand stretching
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Smarter data is key to successful brand stretching
Elastic brands add real value to new categories. To stretch into growth, innovative, elastic brands do five things differently. Leveraging tech advances, data analytics, and automation is one of five tenets of success for elastic brands. Elastic brands must adapt to market changes, anticipate customer needs, personalise experiences, provide efficient service, and offer dynamic pricing through the power of tech, automation, and analytics. Having …
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