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Kim Kardashian’s Skims to open first UK store in Regent Street
Skims, a US shapewear brand co-founded by Kim Kardashian and Jens Grede, will open its first UK store on Regent Street in summer 2026.
This opening follows Ted Baker's closure of its flagship Regent Street store last year after collapsing into administration.
The new Skims store will occupy the former Ted Baker location under a 10-year lease signed with the Crown Estate, which owns the property portfolio for the monarch.
Chief commercial officer Robert Norton called the launch a "landmark moment" citing Regent Street's global prestige and vibrant history as ideal for debuting their retail experience.
The store will expand Skims' presence beyond US cities and London concessions, signaling growth for the brand valued at $4 billion with $750 million revenue in 2023.