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Kim Kardashian’s Skims to open first UK store in Regent Street

  • Skims, a US shapewear brand co-founded by Kim Kardashian and Jens Grede, will open its first UK store on Regent Street in summer 2026.
  • This opening follows Ted Baker's closure of its flagship Regent Street store last year after collapsing into administration.
  • The new Skims store will occupy the former Ted Baker location under a 10-year lease signed with the Crown Estate, which owns the property portfolio for the monarch.
  • Chief commercial officer Robert Norton called the launch a "landmark moment" citing Regent Street's global prestige and vibrant history as ideal for debuting their retail experience.
  • The store will expand Skims' presence beyond US cities and London concessions, signaling growth for the brand valued at $4 billion with $750 million revenue in 2023.
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Retail Gazette broke the news on Monday, May 12, 2025.
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