US EditionKim Kardashian Launches Underwear With Faux Pubic Hair
Skims introduces a $32 faux hair thong with 12 shade variations, aiming to expand into the merkin market despite mixed reactions on social media.
- On October 14, 2025, Skims, the shapewear company spearheaded by Kim Kardashian, launched 'The Ultimate Bush' via Instagram and its website, entering the merkin market.
- Skims' past releases show the brand pushing boundaries with faux nipple bras about two years ago and The Ultimate Butt Collection earlier this year under Kim Kardashian, 44-year-old mogul and Skims' creative director and biggest shareholder.
- The product features sheer mesh, hand-tufted construction with curly and straight faux hair in twelve shade variations, offered in sizes XXS to 4X and listed as Skims’ 'most daring panty yet.'
- On social media, Skims' campaign video drew almost 500 Instagram comments within an hour, with followers writing 'Kim Kardashian done lost her mind with them new underwear' and 'I'm calling 911,' critics called the product shocking.
- Culturally, commentators said the drop reframes pubic hair as a fashion trend and continues Skims' prior buzzy launches, fueling broader fashion and cultural conversation.
40 Articles
40 Articles
Is hair down there back in fashion?
An ad on Skims website for the new Faux hair micro string thong. Photo: Skims via RNZ By Charlotte Cook of RNZ Pubic hair on your nether regions is en vogue once again, if the latest product by shapewear label Skims is on to something.
By Lianne Kolirin, CNN When it comes to publicity stunts, Kim Kardashian may have outdone herself. The socialite and reality TV star caused a stir with the latest addition to her underwear line, Skims: a nearly invisible G-string, lavishly adorned with fake pubic hair. Dubbed “the ultimate bush,” the G-string comes in a range of 12 different colors and sizes from XXS to 4XL. Visitors to the Skims site are greeted with a grainy image of a 1970s-s…
In recent months, the presence of hair in the female body has been a subject much debated publicly thanks to Rosalía, who appeared at the Paris Fashion Week with the bare armpits and hair painted in white. Many people branded the Spanish artist of deslicked and unhygienic, putting on the table the question of the depilation of women almost obligatory by social beauty standards.Although we already know of the dangers of the integral hair removal …
“Who said that the carpet has to match the curtains?” With this phrase, almost in a code only for starters, the American influencer and entrepreneur Kim Kardashian, who in 2023 already dazzled the world with a bra that marks the nipples, has blown the minds of the textile industry again. The new proposal of his brand Skims, already available for purchase, is a thong panties that simulates pubic hair and that is sold in a varied range of colors. …
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