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Six in 10 Brits will experience 'sun withdrawal' now the clocks have gone back
A poll of 2,000 adults found 29% are booking or planning a sunny autumn or winter escape as daylight fades.
Following the return to GMT, Club Med installed a giant SAD lamp on London's Southbank to bring summer warmth to the capital as the darker months set in.
A OnePoll survey revealed 45 per cent long for warm temperatures immediately, while 83 per cent consider natural daylight "very important" for their overall wellbeing.
Fearing "sun withdrawal," 29 per cent of Brits are booking autumn or winter escapes, with Spain, Greece, and Portugal emerging as top destinations for sunshine seekers.
Jérémie Hoss, managing director for Northern Europe & South Africa at Club Med, is offering a chance to win an all-inclusive holiday to the Seychelles supporting The Art of Free Time.
With 35 per cent identifying January as the toughest month for mood, Brits are increasingly planning holidays to provide a much-needed seasonal boost during the darker winter months.