Why Elisabeth Murdoch’s SISTER Wants Its Ideas To Behave Like Brands

Why Elisabeth Murdoch’s SISTER Wants Its Ideas To Behave Like Brands

Elisabeth Murdoch’s SISTER invests in Common Interest to build brand-backed entertainment, audiences and IP earlier as commissioning comes under pressure.

Sister Group Takes Stake In Common Interest

Liz Murdoch and Jane Featherstone’s Sister Group has taken a minority stake in brands and advertising specialist Common Interest. The two organizations have agreed a strategic partnership and are already working together. Founded by Anthony Freedman, agencies including Amplify, 21st Century Brand and Baby Teeth are part of Common Interest. Sister Group, meanwhile, houses Black […]

Sister Group Strikes Partnership With Branded Entertainment Company Common Interest, Makes Minority Investment

ane Featherstone and Elisabeth Murdoch's Sister Group has entered the branded entertainment market by buying a stake in Common Interest

Common Interest Strikes Partnership With SISTER Group To Shape The Future Of Brand-Led Entertainment

LONDON, 23rd September 2026: Common Interest, the communications and entertainment group founded by Anthony Freedman, has entered into a strategic partnership with SISTER Group – the multi-Emmy and BAFTA-winning independent global studio co-founded by Elisabeth Murdoch and Jane Featherstone. Underpinned by a minority investment by SISTER Group in Common Interest, the partnership brings together brand […]

Liz Murdoch & Jane Featherstone’s Sister Group Takes Stake In Common Interest

Liz Murdoch and Jane Featherstone’s Sister Group has taken a minority stake in brands and advertising specialist Common Interest. The two organizations have agreed a strategic partnership and are already working together. Founded by Anthony Freedman, agencies including Amplify, 21st Century Brand and Baby Teeth are part of Common Interest. Sister Group, meanwhile, houses Black…